October 5th, 2015
Nokia X – the departure from Windows
If you have seen the Nokia X mobile phones, you will notice one thing has changed under the hood, despite the apparent looks of a Windows Phone type of metro/tiles screen. That change is the presence of Android OS.
If you were me, you will be wondering what is up with Nokia’s strategy on the mobile phone market with its Nokia X series. In fact, if they are trying to compete on the high-end front, then I can safely tell you, that it is not the case. The Nokia X android smartphones aren’t really flagships at all. All the models of the X series are not high-end models. But there is another agenda on the table – the emerging markets. And if you watch where it would be launched first, you will see it is targeted at people with the need for dual-SIM configuration, easily load photos, even changing cases and easy to use, not to mentioned the aggressive pricing.
Under the hood, the operating system used is Android 4.1.2 (Jelly Bean). While it may lack KitKat’s optimisations to improve Android’s performance, it feels familiar. Let’s take a look at the specifications:
Display size: 4 ” (800 x 840) , 2-point touch
Brightness control, tactile feedback, orientation sensor, Nokia glance screen, wide viewing angle and screen double tap
Processor, RAM, Storage
Qualcomm Snapdragon™ S4 running at 1 Ghz (Dual Core)
1 GB RAM with 4GB storage
Micro-SD with up to 32GB expansion
Main camera sensor: 3 MP with 2048 x 1536 pixels resolution, Fixed focus
A-GPS, Cellular and Wi-Fi network positioning
Maximum standby time with dual SIM: 17 days
Maximum standby time: 28 days
Maximum talk time (2G): 13.3 h
Processor name: Qualcomm Snapdragon™ S4
Maximum talk time (3G): 10.5 h
Maximum music playback time: 26 h
You will get access to Android applications, including Skype and all your android games such as Plants and Zombie. Also included are free offline maps with HERE Maps.
Connectivity-wise, you get micro-USB (USB 2.0), 2 SIMs (3G), Bluetooth and Wi-Fi.
Considering the competitive and aggressive pricing, this may turn out to be a winner in the target market.